When I look at a new blog, ultimately it's the blog posts that are going to draw me in. It makes sense after all, as that's what we go to a blog to read. And I know that I've found a blog to come back to when I really enjoy reading the posts.
What makes a good blog post in my eyes is a post that tells you something about the writer. Whether it's a post on the craft of writing, or a post on the person's life, having that connection is like a magic link, drawing me in.
Obviously I am selective about subject too. There's no point my reading a blog on photography or poetry, as neither of those are things I'm particularly interested in.
And then there's formatting. Paragraphs are essential in my eyes. You can write the best post in the world, but if it's densely packed with no spaces, I'm probably not going to read it, simply because reading block text is so tiring. And good spelling and grammar doesn't hurt either.
Of course, these are only my personal guidelines for good blog posts. Everyone has their own preferences. But to me, this is what makes a good blog post that'll have me coming back again and again.
What makes a good blog post in your opinion? What do you enjoy reading about?